Ignite Your Job Search

Sound familiar?

You're qualified.
So why won't
anyone respond?

It's Sunday night and you're refreshing your inbox again. You tailored the resume, you applied, you waited. And the silence is starting to feel like a personal rejection.

😔

The Ghosting Shame Spiral

You apply, wait, hear nothing. Then you apply again and get more of the same. Eventually you start wondering if something about you is the problem: your school, your background, your experience. It's not. The issue is positioning, and positioning is fixable.

⚔️

A Knife in a Gunfight

You're competing against 500+ applicants, AI screening filters, and candidates who know how Big Tech actually hires. A polished resume isn't enough anymore. You need a system built for this game.

📉

An Outdated Strategy

The market hasn't beaten you; your approach has. The spray-and-pray applications, the generic cover letters, the LinkedIn connections that go nowhere: what worked five years ago is now invisible noise to every ATS and every recruiter who sees it.

The market is harder than it's ever been.
Your outdated positioning is failing you.

That's not a criticism, it's an opportunity. Positioning is a skill, and skills can be learned.

Ayleen at Spotify — deliberate career move, north star achieved

Career path

Google → LinkedIn → Spotify

15 years mastering the job search

Don't take my word for it

Verify my career journey and connect with me on LinkedIn.

Verify on LinkedIn

My story

Google, LinkedIn, Spotify. I landed all three using the same repeatable system I now teach.

The system works.
I've proven it three times over.

I spent 15 years mastering the job search, not just studying it but actually living it. Every move I made was deliberate.

In college, my north star was a marketing role at Google. I studied, researched, prepared, and got exactly the role I wanted.

At Google, I wanted to learn to code. That led me to a software engineering program at LinkedIn.

After LinkedIn, I wanted to build software at a creative company. Spotify was the target. Less than a year later, I was there.

None of it was luck. I used everything I knew about the job search to land each of those moves, and I've spent the years since teaching others to do the same.

You don't have to spend your career wondering what could have been.

Mentees have landed at:

Fortune 500 · FAANG-type companies · $100K+ total comp

This gives you a real edge when hundreds of qualified candidates are competing for the same role.

Mentees have landed at:

Fortune 500 · FAANG-type companies · $100K+ total comp

This gives you a real edge when hundreds of qualified candidates are competing for the same role.

The Framework

Introducing the
Positioning Matrix

A proprietary 4-pillar system. The complete framework for understanding who you are, what companies want, and how to become the obvious hire.

I

Internal Axis

The Essence of YOU

Before you can position yourself to anyone else, you need real clarity on what you want, what drives you, and what makes you distinctly valuable. Most candidates skip this step entirely, and it costs them everything downstream.

II

External Axis

Understanding the Companies

What does Google actually value? How does LinkedIn evaluate talent differently from Spotify? When you understand a company's language, values, and hiring criteria from the inside out, the guesswork disappears and the path forward gets very clear.

III

Narrative Axis

The Raw Materials of Your Story

Your resume is full of things you did. That's not a story, it's a job description. This pillar teaches you to pull the real signal out of your experience and shape it into a narrative that makes hiring managers stop and pay attention.

IV

Execution Axis

The Catwalk vs. The Slouch

Two candidates can have identical experience and completely different outcomes. The difference is in how it's presented: the resume, the LinkedIn, the pitch, the outreach. This pillar builds that presentation layer until you're the candidate the recruiter calls first on a Monday morning rather than a name that gets lost in a pile.

The Solution

Introducing:
Ignite Your Job Search

The 8-Week Live Implementation Cohort.

Most courses give you information to process on your own. This cohort gives you an Execution Engine you actually use: grounded in the Positioning Matrix, built over 8 weeks of live implementation, designed to get you past the ATS and in front of the people who make hiring decisions at Fortune 500 companies.

The 3-Point Outcome

The 30-Day Sprint

Generate 3–5 high-quality interview opportunities at your target companies within your first 30 days of executing the system.

The 'Catwalk' Assets

Leave with a resume, LinkedIn, and pitch that go beyond listing skills and actually sell your future value.

The Career Armor

Own a repeatable positioning system you will use to land every promotion and new role for the rest of your life.

Clarity = Market Power.

We find your North Star: the intersection of what you do best and what Big Tech pays the most for, so every decision in your search has a clear target behind it.

Precision over Volume.

We move in a proven sequence: Internal Audit → Market Intelligence → Story Engineering → The Reveal.

Direct Feedback.

This is a live cohort. You're not watching from the sidelines; you're getting your strategy reviewed and vetted in real time during every session.

Results you keep forever.

The goal isn't just your next job. It's giving you a repeatable system for landing top-company roles at every stage of your career. Learn this once. Use it forever.

Cohort starts

May 6

Limited spots

Takes 2 minutes. Limited seats. No payment needed to apply.

6 Strategy Sessions.
One complete system.

Over 8 weeks, you build the Positioning Matrix from the ground up, one axis at a time, until you have a complete, personalized system.

The Internal Axis of the Positioning Matrix starts here. Before you touch your resume or send a single application, you need real clarity on your North Star: the specific role, company, and future only you can define. This session replaces the scattershot approach with an actual direction.

Identify what you truly want (not what you think you should want)
Build your personal north star framework
Clarify the unique value you bring to the market

The External Axis. You'll reverse-engineer the hiring culture of your target companies: what Google values versus what Spotify values versus what a Fortune 500 values. Then you'll build your 3-Tiered Target List of dream companies, strong matches, and safety nets, so your search has direction instead of desperation.

Reverse-engineer the culture and hiring criteria of Big Tech and Fortune 500 companies
Build your 3-Tiered Target List with strategic intent
Identify the exact gaps between your current profile and your dream role, and build a plan to close them

The Narrative Axis. Your experience is the raw material. This session teaches you to shape it into a career narrative: pulling the real signal out of the noise, turning duties into achievements, and building a story arc that makes the right company think, “I need to talk to this person.”

Extract the real signal from your career history, beyond job titles and duties
Build a career narrative with a clear through-line and compelling arc
Develop your verbal pitch for networking, interviews, and cold outreach

The Execution Axis begins. Two candidates walk into the room with the same experience. One owns it and the other apologizes for it. This session takes the narrative you built in Session 3 and puts it into your resume and LinkedIn in a way that clears every ATS filter and makes the hiring manager keep reading.

Rebuild your resume using the Positioning Matrix narrative framework
Optimize your LinkedIn headline, About section, and experience for search and human review
Pass every ATS screen and stand out to the hiring manager who reads it next

Most job seekers apply and wait. The Outreach Engine changes that. You'll build a targeted, repeatable outreach system built on warm referrals, cold LinkedIn messages that get real replies, and application strategies that bypass the pile. The goal is conversations, not submissions.

Generate warm referrals at your 3-tiered target companies
Write cold outreach messages to hiring managers, recruiters, and insiders that actually get replies
Build a pipeline of active conversations, not submitted applications

Getting the interview is only half the battle. This final session covers the full arc from screening call to final round, including how to negotiate a comp package that reflects your actual market value. You've done the positioning work; this is where it pays off.

Navigate every stage of the interview process: phone screens, panels, case studies, and behavioral rounds
Articulate your Positioning Matrix narrative clearly under pressure, including when the questions get hard
Negotiate salary, equity, and total comp with data, confidence, and a clear strategy

Included Bonuses

Mindset Module

The mental side of a job search is underrated. This bonus module addresses it directly, building the kind of quiet confidence that comes through in every interview, every outreach message, and every negotiation.

Private Student Mastermind

A private mastermind of ambitious professionals going through the same process: sharing wins, holding each other accountable, and landing offers. The accountability and peer perspective make a real difference when the search gets hard.

Is this for you?

This program is rigorous and it's not the right fit for everyone. The clearer you are about where you are, the more you'll get out of it.

This is for you if:

Targeting Fortune 500, Big Tech, or any brand-name company with $100K+ comp
Stuck: ghosted, rejected early, or getting silence after applying
Feel like the underdog due to your school or background
Ready to do the real work, not just looking for a quick fix
Want a system that works beyond this one search
In any function or industry, tech or otherwise

This is not for you if:

Looking for a shortcut with zero effort
Not willing to get clear on what you actually want
Just want a resume fix and aren't interested in the deeper positioning work
Not open to doing things differently
Not committed to showing up for the May 6 cohort

What You're Getting

Everything inside
Ignite Your Job Search

Here's what's included, and what it would cost you to put this together on your own.

8 Weeks of Live Strategy & Implementation

Weekly strategy sessions with direct instruction and real-time Q&A with Ayleen, not pre-recorded videos you watch alone

$2,500

Weekly Live 'Catwalk' Audits

Get your resume, LinkedIn, and outreach reviewed live with direct feedback from Ayleen

$1,500

The Positioning Matrix™ System Vault

Proprietary frameworks & templates from the six modules

$1,000

Mindset Bonus Module

Build the confidence to compete at the highest level

$250

Private Student Mastermind

Peer accountability, shared wins, and a network of ambitious professionals

$500

Total Real-World Value

What you'd pay to access this level of support separately

$5,750+

Your Investment Today

Pay in full or 3 monthly payments

$1,111

Investment

One $100K+ offer pays this back many times over. Cutting 6 to 12 months off your search is valuable in its own right.

Cohort starts May 6 · Doors close May 1 at 11:59 pm PT

8-week live cohort with direct instruction
6 modules and 28 lessons covering the complete job search system
Live Q&A and coaching sessions throughout the cohort
Resume and LinkedIn profile guidance and feedback
Mindset bonus module
Private Student Mastermind
A repeatable system for every job search in your career

Pay in Full

$1,111

one-time payment

Takes 2 minutes. No payment needed to apply.

Payment Plan

3 × $397

3 monthly payments

7-Day No-Questions-Asked Guarantee

I'm so confident in the Positioning Matrix that I'm taking all the risk. Join the cohort, attend the first week, go through Module 1 — and if you don't feel this is exactly what you needed, I will refund every dollar. No hoops. No hard feelings. No questions asked.

7-day satisfaction guarantee: If within 7 days of the first live session this program doesn't feel right, email us for a full refund, no questions asked. I'd rather you experience the energy and the framework before you commit fully. That's why the risk is on me.

Questions before enrolling? Reach out. This is a serious investment and you deserve clarity before you commit.

Questions?

The most common ones, answered directly.

Plan for roughly 3 to 5 hours per week: live sessions, lessons, and applying what you learn in real time. The people who get the best results treat this like a class they actually show up to.

That's exactly what Module 1 is for. You don't need to arrive with answers. You need to arrive ready to find them.

No. Clarity, positioning, storytelling, outreach, and interviewing apply across every industry. If you're targeting a strong brand or strong comp, this system is built for you.

This program was built for the underdog. It works because it's about how you communicate your value, not where you've been. I didn't come from a target school or a prestige firm, and neither do most of the mentees who've landed top-company offers.

Yes, most students in this cohort are working while searching. The time commitment is designed to be realistic for a full schedule. Consistent, focused effort is what counts.

In a soft market, everyone gets hired. In a tough market, only the top 1% of positioned candidates get the call. This system is designed to move you into that 1%. The market isn't the problem. Most candidates just don't have the tools to stand out in it. You will.

Sessions are recorded so you can catch up if needed. That said, students who attend live consistently get the best results. The Q&A and real-time coaching are a significant part of what makes this program work.

We offer a 7-day no-questions-asked guarantee from the date of the first live session. Show up, experience the program, and if it isn't the right fit for any reason, email us and we'll issue a full refund.

They rejected me.
Eight months later,
I walked back in with an offer.